Culture

Culture is primarily shaped by the Human capital present in the organization.

• It is depicted by their Values, Beliefs, Behaviour, Attitude & Personality of the human capital present in the organization.
• It acts as the catalyst towards the success of the organization.
• We constantly focus on recruiting efficient employees who will lead the organization towards glory.
• Our Work Management System is a blend of Decentralisation as well as centralization.
• We constantly focus on empowering the employees and make them more efficient.
• We have been arranging many training programs by the name of, LEAP, to increase their productivity.
• Discipline and Time Management is the essence of our workplace.

• Passion, Growth, Innovation, Communication, Transparency, Teamwork are the driving factors of our organization.
• Promoting a feeling of oneness in the employees towards the organization is our goal as this will give them contentment, bring unity and trust towards its management as well as the organization.
• This we achieve by providing incentives, appreciation for their work.
• Here employees are judged only by their work. All personal relationships take a backseat here.

Culture is always a work in progress. it is constantly evolving and will continue to do so as we humans have been evolving with the passage of time.

Our secret weapon for building the best culture is open and honest feedback; few are as:

“Our Management doesn’t consider us as employees, but as their family members” – Marketing Deptt.


“Work culture is amazing; Azuka team is co-operative and friendly” – IT Deptt.


“We believe in relentlessly refining our skills and knowledge, as a team and as individuals” – Exports Deptt.


“A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Lack of candor, if unchecked, ultimately leads to dysfunctional environments” – Digital Media 

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